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Chapter 4: How the Search Engines Work Right Now > Google Basics
Simply stated, Google is the standout leader in search today. It has the most traffic by far, and it’s the only search engine with its own entry in the dictionary. Far removed from its previous existence as a search-only entity, Google now offers email, maps, feed readers, a calendar, online document sharing, web analytics, and webmaster tools, plus a diverse menu of vertical search options, including news, real-time updates, video, image, blog, product, and local. The Google app for smartphones offers Mobile Web search with location-aware enhancements. See Table 4-1 for handy Google facts for SEO.
Table 4-1:Google basics
| URL | www.google.com |
| Percent of US desktop search usage | 65.1% (Source: Nielson, Sept. 2010) |
