In Pursuit of Right Now

We admit it: We were shaking in our stiletto heels just thinking about writing this chapter. The Right Now of search engines? Committed in ink, on old-fashioned paper? Give us a break. Everybody knows the Right Now of SEO changes every five minutes and you’d do much better finding this stuff on the Web.

Just kidding. We wear sensible shoes. Oh, and there are lots of reasons for you to hang onto every word of this chapter.

First off, researching SEO and social media on the Web is a difficult way to learn new concepts and get the basics. If you set out to discover the Right Now of SEO for yourself, you’re likely to run into a mishmash of organic, paid, and social strategies spanning beginner and technically advanced concepts. You’ll find conflicting advice, forums running rampant with rumors, and blogs that range from excellent to abysmal. And not all SEO advice on the Web is correctly date-stamped, so you may not know whether you’re reading current advice or yesterday’s news.