Graphic Designers

Graphic designers are those creative souls responsible for the look and feel of your website. In a larger organization, style developers create the style guides that all the other web page creators have to follow. In a smaller company, you may be dealing with just a couple designers or even an individual who is a combination of graphic designer and web developer. The graphics portion of the SEO team is responsible for setting up search engine–friendly standards in the style guide, if there is one; soliciting input from the SEO team leader during site updates; and, because SEO has a way of dropping off the radar after a while, making sure that the standards are mandatory and ongoing.

If you’re on your own, you won’t have anyone else to persuade. But if you’re assembling an SEO team that includes graphics, you’ve got some convincing to do! You’ll have the best chance at success with this department if you include the following steps: