Week 3: Competition

Over the last couple of weeks, you’ve started to bulk up parts of your brain that are newly devoted to SEO. This week, we’re going to use those portions of your brain to do something that you’ve been dying to do: Snoop on your competitors. Here’s how you’ve already gotten your feet wet in competitive analysis:

• You got a glimpse of your competitors’ keyword preferences when you were selecting your own.
• You became acquainted with the top 30 players for all your keywords during your rank check.

Now, we’ll ask you to use your memory and your worksheets—and a couple of new tools and techniques—to dive all the way in:

Monday: Identify Your Top Five Competitors

Tuesday: Snooping Tools and Techniques

Wednesday: Assess On-Page Factors