Why Develop Macintosh Apps?

The Apple App Store now provides millions of Macintosh users with thousands of apps they can download, just like the App Store does for millions of iOS device users. Apple opened the store in January 2011, and although many apps are available there already, a great many apps of all different kinds have yet to be built. The Mac consumers are out there, and Apple has just created a marketplace that will bring your software to them. You don’t need cardboard boxes, or shrink-wrap, or a machine to make millions of DVD-ROMs. All you need to make the next Killer App is your idea and a Mac to develop it with.

Apple takes care of the virtual shelf space your app sits on, and will accept users’ payment for your app on your behalf, charging only 30 percent of the price you choose to sell. Your users can feel safe and secure — they’re dealing with Apple, so they don’t worry about handing credit card information to a stranger on the other end of a wire. Users also know that Apple cares about their experience, and will only allow well-behaved apps to be put up for sale. Your app will sit with the thousands of others at the App Store, available to everyone with a Macintosh and the latest version of OS X.