Developing Your Branded Look

What is branding? What is my branded look and how do I create it? These are a few key questions to consider when you’re creating a branded look across all your social accounts. It’s all about keeping the colors, images, tag lines, titles and faces or logos the same across all social accounts.

The goal of branding is to be recognized very quickly. The reason for wanting to create a recognizable brand for yourself is that social streams like Twitter, Facebook, and now LinkedIn go by quickly. (I can see up to 100 tweets a minute stream across my Twitter account.) I recognize people on Twitter by their profile image more than their name, and notice them more readily on LinkedIn when I see that same image. I think you get the picture (pun intended).