Subscribing to Channels

There is a strategy to subscribing to channels for social media marketing. You want to find people who are either potential joint venture partners or potential customers and clients.

You can use a keyword search to find good channels to subscribe to. Alternatively, as you start to subscribe to channels, you’ll see who they subscribe to and favorite and find new ones that way.

To conduct a keyword search, follow these steps:

1. In the Search bar at the top of the page, type your search term and press Enter.

You now see a long list of videos that have your search term in the title: For example, if you search iPhone, you’ll find all videos with iPhone in the title. Notice how there are channel results, single video results, and promoted videos (in the tan box), as shown in Figure 6-7.