Summing Up

You can drive down the two main highways YouTube offers and open new doors for customers to find you, but you need to think creatively about your product or service and find a way to present visually what will naturally attract people to it — enough that they like and share it! If engagement is the holy grail on Facebook, then sharing is the holy grail on YouTube. Make sure you really delve into this medium if it’s congruent with your business — and remember, you don’t need to create your own videos to use this social platform! You can make playlists and comment on and share other videos to increase your social authority. A great curator is valuable, too.

There are many strategies for social media marketing within YouTube, and you learned a few of the big ones in this lesson, such as how to