Summing Up

This final lesson focused on the built-in analyzing tools that many of the social media platforms have developed for you to use, and we jumped into the very robust HootSuite stats, too. All of these analytical tools will give you a real look at what’s working for you and what isn’t. Use these tools to adjust what you promote, when you promote, how you promote, and to whom you promote! These generous built-in systems (and the extras I briefly discussed) will tell you what you need to know to make those adjustments and become a better (and more profitable) social media marketer.