Lesson 2

Creating Your Strategic Marketing and Management Plan

Know how marketing in a social environment is different from marketing offline.

Manage your time effectively to be more efficient.

Define your customers and find out where they hang out online so that you can focus your marketing efforts.

Create a social press release that puts your business ahead of the game.

Use a calendar to schedule your content posts and social tasks.

1. Do I need to market differently just because I’m using a social account?

Absolutely, if you want to gain new customers!

Find out here

2. I have a local business with physical products that need to be mailed. Are there social sites best suited for my business?