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Summary

You have learned about keywords and how people are accustomed to condensing large concepts into a keyword phrase to help them find what they are looking for, whether it is in a book, at the library, or online. More importantly, you have learned the importance of conducting keyword research correctly from the beginning. The failure to do so can be costly—in time and money.

The six principles of keyword research will help form a solid foundation as you build your knowledge of keyword research in the following chapters.


  

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