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Content Marketing

Now that I have addressed the importance of developing keyword-rich, relevant content for your website or blog, we’ll move on into the area of content marketing and the ability to attract visitors through compelling content. The general idea is to share the great content you have created with others to establish yourself as a thought leader, drive traffic, and improve customer retention.

You may want to develop content that’s external to your website to give others a taste of what you have to offer. If you are an expert on a topic, you may want to offer to post a relevant article on a third-party blog that is related to your topic. This allows you to project your expertise on a blog that might already be well known to others. For instance, I write for ClickZ (www.clickz.com), which is a well-known website for digital marketing and online advertising professionals. This site has much more visibility than my company site, Symetri Internet Marketing (www.symetri.com). As I write articles for ClickZ, I establish myself as an authority and help to drive traffic to my own site.


  

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