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Chapter 5: Refine Your Initial List of K... > Step 7: Keyword Interpretation

Step 7: Keyword Interpretation

Now that you have a list of keywords that have been sorted and organized by category, you need to start looking over your list and interpreting what the data suggests. This is where I would get the entire team involved again.

I want to emphasize a very important point.

This scoring system is designed to help you move your potentially higher-scoring keywords to the top and your lower ones to the bottom. This is not foolproof, and it needs personal attention. Don’t just assume these keywords are all perfect and start using them in your campaign.

You need to scrutinize them. Look at the top potential keywords for each category and make sure they make sense. Maybe you flubbed up your formula or copy and pasted from a keyword tool incorrectly. Or maybe the numbers just don’t make sense for a given keyword.


  

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