Summary

By performing keyword research for social media and analyzing search term usage, you can really get to know your audience better. This can help you gain an advantage over your competition, assuming they are taking a more limited approach to their keyword research activities. This is especially true when you understand that user behavior varies from search engines to the social Web. Keywords and their usage won’t always be the same. By following the steps laid out in this chapter, you will be well on your way to having a solid social media strategy that utilizes the right keywords for each social media channel you use to promote your brand, products, and services.