Chapter 9

Using Keywords for Mobile and Local

Have you ever been traveling and found yourself in need of finding a local restaurant or something specific at a store nearby? What do you do? Pick up your mobile phone, and in some cases you use keywords to search for local stores that have what you are looking for. Alternatively, if you are a local store, you want to optimize your site for those who are tying find you locally. Optimizing for local search rankings as well as mobile search devices should definitely be a part of your Internet marketing program. In this chapter, I will discuss both mobile and local search, how to do keyword research, and apply keywords to these two important channels.

Chapter Contents

• Local Search Visibility
• Optimize Your Site Using Local Keywords