Chapter 20

Omnipresence

The word “omnipresence” conveys the concept of being everywhere—in all places, at all times. Can you imagine what it would be like if you, your brand, and your company could be everywhere all the time—and how much power this would give you? Although it may seem impossible, this should be your goal. The things that are assigned the most value on this planet are believed to be available everywhere. It is impossible to amass true success without thinking in terms of making your ideas, products, services, or brand universal. The things upon which people depend most are omnipresent, from the oxygen you breathe to the water you drink to the fuel you burn in your car to the electricity that runs through your home to the most impressively branded ....