Chapter 7

The Next Generation of Business: Moving from Selling to Serving to Leading

A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.

—Max Planck

It is possible to challenge the status quo and, against all odds, bring a unique economic and social value to your community or organization. In fact, many companies and leaders have refuted common business wisdom and done just that. Their extraordinary results prove that ambition, creative imagination, and ideals carried with fortitude, patience, persistence, and intuitive intelligence create silent revolutions. They give us great insight into how to succeed in the new paradigm and how to prepare the new generations of leaders.