Chapter 12

Tapping Technology

In This Chapter

Ramping up your business’s efficiency by using technology and the Internet

Researching business ideas and finance options online

Using the web to market your business

Most of the time, technology enables small-business owners to run their businesses more efficiently and profitably. Hence, we encourage you to keep a finger on the pulse of technology and its role in your type of business. In fact, if you fail to track and take advantage of useful technology, your business could end up getting thumped by your competition (for more on the needs of a growing business, head to Chapter 20). However, like any tool, technology can be misused or overused and become more costly than it has to be.