The Loyalty Program for Shoppers eBay Bucks

Personally, I’m a fan of loyalty programs; they keep my attention as a customer. For the uninitiated, a loyalty program is a cashback, discount, or bonus program designed by a brand to reward their loyal customers — to keep you coming back. Usually the more you spend, the better the bonuses.

That’s how it works with eBay Bucks. If you begin to spend regularly on the site and pay through PayPal, no doubt you’ll come up on eBay’s radar and they’ll send you an invitation; see Figure 18-1. If you’re not at that point (yet), drive your browser to http://pages.ebay.com/rewards/faq.html and discover all the ins and outs.