VeRO to the Rescue

If you own intellectual property that you think is being infringed upon on the eBay site, you should take advantage of the eBay Verified Rights Owner (VeRO) program. Owners of trademarked or copyrighted items and logos, as well as other forms of intellectual property, can become members of this program for free.

You can find out more about the VeRO program by going to http://pages.ebay.com/help/tp/vero-rights-owner.html. Read the information, and if you qualify, click to download the form, fill it out, and fax it to eBay. Then you’re on your way to protecting your intellectual property from being auctioned to the highest bidder. Remember, only you can stop the infringement madness. If eBay agrees with you that your intellectual property is being infringed upon, it invalidates the auction and informs the seller by e-mail that the auction “is not authorized.” The high bidders in the auction are also notified and warned that they may be breaking the law if they continue the transaction.