Supply-Side Segmentation

Supply-side talent segmentation focuses on differences in what motivates vital behaviors—joining, performing, staying, and so on—among applicants or employees. Supply-side segmentation requires, first, identification of strategically relevant talent segments. Second, it requires an understanding of which features of the employment relationship motivate behaviors. For example, an organization might identify “people willing to travel frequently” as an important talent segment for certain jobs. It could then craft an attractive employment deal for this talent segment—perhaps longer vacation time. This employment deal need not apply to everyone, just to the segment where it is needed to attract the right talent. The traditional approach is to ....