Brainstorming

What is it? A synergistic technique that frees people to think creatively and generate innovative ideas.

When to use it? When it’s advantageous to generate a free flow of creative ideas that are not bound by the usual barriers. To involve everyone. To create energy. To generate a wide range of potential ideas.

What’s its purpose? Allows people to explore new ideas and challenge traditional thinking. Lets people put ideas on the table without fear of being corrected or challenged. It separates the creation of ideas from the evaluation activity.

What’s the outcome? A wide range of creative ideas. Because brainstorm-ing frees people from practical considerations, it encourages them to think creatively. It’s also an energizing process that helps move people to take action. Because it’s highly participative, brainstorming makes everyone feel that he or she is an important part of the solution.