S.W.O.T.

What is it? A fundamental analysis tool useful at the start of strategic conversations. The letters stand for Strengths, Weaknesses, Opportunities, and Threats.

When to use it? To provide a framework at the start of a strategic planning activity. To gather data about the environment.

What’s its purpose? To create a balanced picture of both the positives and negatives that need to be taken into consideration during the planning process.

What’s the outcome? S.W.O.T. fosters a constructive, growth-oriented and possibility-focused understanding of the organization’s potential.

How to Do a S.W.O.T. Analysis

Step 1: Circulate the questions associated with the four categories of inquiry to allow participants time to reflect and prepare.