Written Brainstorming

What is it? A private and individual idea-generation technique in which people write down their ideas, then pass them to other group members, who build on them.

When to use it? When people are reluctant to speak in front of others, or when there are outspoken members who might dominate a traditional brainstorming session. Also useful if the issue or topic is sensitive, since the initial idea-generation step is anonymous and private.

What’s its purpose? The anonymity of this tool provides the freedom to encourage people to express their ideas.

What’s the outcome? A lot of ideas are generated in a short time. It also allows people to to learn others’ ideas in an anonymous setting.

How to Do Written Brainstorming

Step 1: Clarify the topic or issue for which ideas will be generated. Explain the process to members.