App Empire: Make Money, Have a Life, and Let Technology Work for You > App Empire: Make Money, Have a Life, and Let Technology Work for You > Chapter 3: Discover the New World: The App Store - Pg. 33: Safari Books Online

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App Empire: Make Money, Have a Life, and Let Technology Work for You

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Contents

Table of Contents

App Empire: Make Money, Have a Life, and Let Technology Work for You

Introduction: How I Accidentally Became an App Millionaire

Chapter 1: The Treasure in Your Hand: Why Mobile Apps Can Make You Rich

Chapter 2: Install This First: The App Millionaire Mindset

Chapter 3: Discover the New World: The App Store

GATHERING INTELLIGENCE

READ BETWEEN THE APPS

TWO TYPES OF APPS

HOW DEVELOPERS MAKE MONEY

THE IMPULSE BUY

HOOKING THE CUSTOMER

TRAITS OF SUCCESSFUL APPS

Chapter 4: Your Golden App-ortunity: How to Create Hit Apps

Chapter 5: You're the Brains and They're the Brawn: How to Hire Great Programmers

Chapter 6: Sex App-eal: Marketing Basics to Attract More Buyers

Chapter 7: Keeping Score: What to Measure to Win the App Game

Chapter 8: Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks

Chapter 9: Show Me the Money!: Monetizing Your Apps

Chapter 10: Cruise Control: How to Automate and Monitor Your Business

Afterword: JUMP!

Acknowledgments

About the Author

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3 Discover the New World The App Store The real voyage of discovery consists not in seeking new landscapes but in having new eyes.