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App Empire: Make Money, Have a Life, and Let Technology Work for You

App Empire: Make Money, Have a Life, and Let Technology Work for You

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Contents

Table of Contents

App Empire: Make Money, Have a Life, and Let Technology Work for You

Introduction: How I Accidentally Became an App Millionaire

Chapter 1: The Treasure in Your Hand: Why Mobile Apps Can Make You Rich

Chapter 2: Install This First: The App Millionaire Mindset

Chapter 3: Discover the New World: The App Store

Chapter 4: Your Golden App-ortunity: How to Create Hit Apps

Chapter 5: You're the Brains and They're the Brawn: How to Hire Great Programmers

THE IMPORTANCE OF PROGRAMMERS

WHAT TO LOOK FOR IN PROGRAMMERS

FINDING AND SELECTING PROGRAMMERS

HOW TO CONVEY YOUR IDEA

TESTING HIRED PROGRAMMERS

HOW TO MANAGE PROGRAMMERS

HOW TO TEST YOUR APPS

Chapter 6: Sex App-eal: Marketing Basics to Attract More Buyers

Chapter 7: Keeping Score: What to Measure to Win the App Game

Chapter 8: Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks

Chapter 9: Show Me the Money!: Monetizing Your Apps

Chapter 10: Cruise Control: How to Automate and Monitor Your Business

Afterword: JUMP!

Acknowledgments

About the Author

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5 You're the Brains and They're the Brawn How to Hire Great Programmers Coming together is a beginning, staying together is progress,