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SETTING UP SHOP

The app business has practically zero overhead. I have no office, no equipment, and no employees. I have a Macbook-Pro and an iPhone, and that's it. I run everything from my iPhone, even the daily management of independent contractors. I use my apps to advertise each other, so I have little to no marketing costs.

What other business offers this kind of freedom? Few others, if any, can be run without an office and from anywhere in the world. You might not want to stay in a beach hut in Fiji, see the Seven Wonders of the World, or swim with sharks, but I'm sure you would love to do other things with your extra time.

To start an app business, you need to sign up as a developer with the platform for which you're looking to create apps. Don't be intimidated by the word developer. It doesn't mean you have to be the programmer. It's simply the name used for somebody who publishes apps. (We cover outsourcing the programming of your apps in Chapter 5.) All you have to do is set up a “developer account” so you can offer your apps for sale in one of the app stores.


  

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