Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

THE IMPULSE BUY

Apps appeal to buyers for many reasons. One main reason so much money is spent on them, and why a recession is unlikely to adversely affect the core business model is because app sales are instantaneous micro-transactions. It's easy to act on impulse if instant gratification is only 99 cents and a five-second download away.

In the consumer's mind, spending 99 cents is not a big deal and doesn't require much contemplation, especially when people have purchased a relatively expensive device like a smartphone. In his blog, rocksaucestudios.com, John Gholson nicely paraphrases this behavior: “Ninety-nine cents is the perfect price for an impulse buy, and it rarely feels like a loss because a little digging in your couch cushions or car console means another dollar is right around the corner.”


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint