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Chapter 4: Your Golden App-ortunity > DON'T FALL IN LOVE WITH YOUR IDEA

DON'T FALL IN LOVE WITH YOUR IDEA

I'm sure you've heard the expression: “If you build it, they will come.” Most developers believe this is true for apps, but that's not how it works in the app world.

They build an app and expect someone, or a whole lot of someones, to find it immediately and download it. That rarely happens. You have to figure out what people are interested in and the kinds of apps they're downloading, and you build your app based on that insight.

As I explained in Chapter 3, your market research will give you these insights. Make time for market analysis every day. This will help you generate the most lucrative ideas. You will see how consumers are behaving, and it's your job to recognize, understand, track, and take advantage of this insider information.


  

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