104 App Empire ICONS The icon is the first thing users will see when they are checking out your apps. It's the small square image with the rounded corners to the left of the app title. It's also the image that users see on their phone after they install your app. The icon is important because it's how the users will identify with your app. It should capture the essence of the app. It must look good, attract the users' attention, and compel them to investigate your app. It's the visual ID of your app. The icon is the first impression you will make on the users. The old expression "you don't get a second chance to make a first impression" applies here. Would you want to show up in your pajamas or your best suit to a job interview? Make sure you have a quality icon that represents your app and makes the users feel it has value. Your icon should appeal to the customers you want to attract. If the icon displays a cute, cartoon animal, you probably won't look in it for help with navigation, right? Many developers create icons as an afterthought