Sex App-eal 111 for. For my app, Fingerprint Security, I used terms like "camera" and "video." I thought that's how the keyword tool worked and my rationale was that if people were searching for a camera app, they might see my app and get interested in it. I realized that app shopping is like any other kind of shopping. If you go in for batteries and walk past a toothbrush, you're not likely to buy a toothbrush when all you need are batteries. So, the keywords must be rele- vant, or users will ignore your product even if it's part of the search results. A good example of effective keyword usage is an app I created called Flashlight. Since the name is Flashlight, we came up with keywords, such as "bright," "help," "light," and "camping." When coming up with keywords, consider these three questions: 1. What is the demographic? 2. What are the users' needs? 3. What are they searching for? I don't use any particular tools to brainstorm for keywords. I use common sense and think like an app user. CATEGORIES Most app stores organize apps into specific categories to help users find them more easily. Some of the categories in the App Store include Games, Entertainment, Utilities, Books, Business, Education, and so on. In addition to the top overall rankings of all apps, each category has its own top rankings and, therefore, generates a certain amount of visibility based on these charts. An app that doesn't show up in the top 200 over- all, might still be in the top 10 of a particular category. Users looking for certain apps often browse through these category charts without looking at the top overall charts. When you're submitting your app for review, you have to select the category you would like your app to appear in. Make sure to select the most relevant category for your app. For example, an alarm clock app should be in the Utilities category rather than in the Games category. On the other hand, many apps could be classified into more than one category. You have to choose one but you can change the category during an update. Some categories are more competitive than others. Check out