112 App Empire the categories of competing apps to see which category they seem to be popular in. This is usually a good indication of where you should place your app. THE POWER OF FREE APPS Prepare the basic marketing elements mentioned above for all of your apps. After you take care of the basics, your greatest marketing tool will be free apps. They generate traffic and visibility that you otherwise wouldn't get. Using free apps is the equivalent of having a brick and mortar retail business on Main Street as opposed to five miles outside of town. Free apps create the most traffic because they have the smallest barrier to entry. It takes five seconds to download, and it's free. Why wouldn't you push the button? More free apps are downloaded than paid apps. After all, if you can't give away your app for free, how are you going to get people to pay for it? Once the free version of your app gains some traction, you can use it to advertise the paid version of the same app. This is like getting those free food samples at the supermarket. If you