128 App Empire It's crucial to view user reviews as constructive criticism. They may show you that you have a bug in your app you don't know about or reveal certain features that a lot of users would like to see. Launching the Tic Tac Toe app was another great lesson for me about the importance of reviews. In its first version, the app flashed a sign when people won a game. But multiple reviews mentioned that there were no sounds, and that they wanted to be able to play against their friends. I used the customer feedback and had my developer add sounds and a multi-user feature. After that, one of the previous reviewers came back and said, "Hey, thanks for the change. These sounds are great." You could see it made that customers happy, and it was great marketing for the app. As bad reviews can have a negative effect on your income, positive reviews can bolster sales. Reviews that are funny, exciting, and give credibility to your app will convert more customers. If the reviews are great, you may want to include them in your app description. Something else you can do to get more feedback is to check your reviews from other parts of the world. It helps to get a perspective of how your apps are being received globally. You can use the AppFigures service to check