118 App Empire As soon as I asked myself that question, a light bulb went off, along with a hallelujah, followed by an open hand slap to the back of the head, with a Homer Simpson-like "D'oh!" I had been unknowingly neglecting one of the most critical elements of my business. Could that be why I was not achieving the goals I had set for my business? I was focused and was able to develop new apps quickly, but I wasn't following through on what I was creating. I wasn't tracking my results and strategically improving my apps based on that data. That one seemingly minor distinction to measure everything was a complete game changer and allowed me to take my business to a new level. I could make informed deci- sions and adjustments on the fly and have measurable results. Tracking your app stats gives you more clarity and control over your business. Without solid data, all you have are limited perceptions about what is going on. You must scrutinize the metrics of each app you cre- ate and understand what you can do to maximize visibility, downloads, and user activity. When you understand these trends, you can dissect the info and start diagnosing and testing ways to improve your overall revenue.