134 App Empire HITTING A PLATEAU I knew the after party had ended for my first app as soon as I saw the num- bers dropping for a week straight. I realized I had gotten complacent and had stopped experimenting with new marketing strategies because I had been making good money. Taking the hint, I sprang into action but continued to see my numbers decline for about a month and a half. I tried strategies that had worked previously but to no avail. I watched, trying new things, as revenue dropped from more than $900 a day to about $300 a day. I was not about to give up and began testing a bunch of new strategies to generate more revenue. Every week, I would use a new marketing technique to see if I could invigorate my fading app. Finally, after some trial and error, a few of these techniques worked, and the downtrend reversed. Two months later, I was consistently averaging more than $800 a day. I was back in the game and those skills I learned were priceless. These tested advanced techniques include the app network, nag screens,