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App Empire: Make Money, Have a Life, and Let Technology Work for You

App Empire: Make Money, Have a Life, and Let Technology Work for You

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Contents

Table of Contents

App Empire: Make Money, Have a Life, and Let Technology Work for You

Introduction: How I Accidentally Became an App Millionaire

Chapter 1: The Treasure in Your Hand: Why Mobile Apps Can Make You Rich

Chapter 2: Install This First: The App Millionaire Mindset

Chapter 3: Discover the New World: The App Store

Chapter 4: Your Golden App-ortunity: How to Create Hit Apps

Chapter 5: You're the Brains and They're the Brawn: How to Hire Great Programmers

Chapter 6: Sex App-eal: Marketing Basics to Attract More Buyers

Chapter 7: Keeping Score: What to Measure to Win the App Game

Chapter 8: Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks

Chapter 9: Show Me the Money!: Monetizing Your Apps

THE THREE REVENUE MODELS

BANNER ADVERTISING

AFFILIATE MARKETING

IN-APP PURCHASES

TRANSLATING YOUR APPS

REINVESTING IN YOUR BUSINESS

SELLING YOUR APP BUSINESS

Chapter 10: Cruise Control: How to Automate and Monitor Your Business

Afterword: JUMP!

Acknowledgments

About the Author

URL

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Show Me the Money! 157 FIGURE 9.2 Distributing ad traffic on AdWhirl.