Introduction xvii Every morning when I wake up, I lie in bed for an hour, viewing reports on my iPhone. After that, I go for a run and eat breakfast, I take another hour to outsource tasks, and I spend the rest of the day living an incredible life. GAME PLAN My success came from having a game plan. Even though I work a few hours a day, I want to build an empire that will last for years to come. To do that, I developed core areas of my business I can monitor daily, weekly, and monthly. I call this core the seven pillars of an app business. Understanding these pillars will turn your business from a one-time lottery winner to an unlimited gold mine. The chapters in this book are set up in a modular fashion, so if you need marketing ideas, reread the marketing chapter and so on. The ideas I share will help at every stage of growth, from launch to expansion. Sure, you can find answers to specific questions, but I suggest learning the overall game plan first because this will bring you long-term riches. Each chapter ends with actions for you to take. You can use these while building your business to ensure you stay on track every step of the way. You can also find additional helpful resources at www.AppEmpire.com/ resources . THE REAL QUESTION Why wouldn't you get into the app space now? Mobile technology isn't going away, and the industry is exploding worldwide. Look around and see how many people use their mobile phones to find a restaurant, text friends, or update their status on Facebook. This hot industry is only getting started. It's the perfect time to jump into the mobile game. You can run your own app business because you don't need a lot of money, skill, or knowledge to begin. All you need is a mobile phone and a desire to succeed. This industry allows you the freedom to work from anywhere and to earn a paycheck to support it. Plus, the best part, is it's fun. In this book, I give you the roadmap to riches in the app business. Whether you are a total novice or an experienced developer, I guide you