C H A P T E R 8 Winning the Digital Race INDYCAR CREATES THE ULTIMATE BRAND FORUM WITH ITS STRATEGIC MULTIMEDIA APPROACH I n writing The Digital Innovation Playbook I wanted to create a book that provides a true road map for businesses so that they can grow and prosper in the digital age. The problem is not that one digital strategy fits all. Companies, products, industries, and organizations themselves are very, very different. I've often said that cookie-cutter