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Chapter 19: Generating Ideas > How to Move the Group Through This Stage

How to Move the Group Through This Stage

Most people have been through a brainstorming session at one point or another in their lifetime or at least they think they have. Most people think of brainstorming as just getting a group of people together to start generating ideas. It should be noted, however, that idea generation within groups is not necessarily the same thing as true brainstorming. True brainstorming involves a trained facilitator who reinforces the guidelines of brainstorming during the idea generation phase. Research has shown that with a trained facilitator, brainstorming can help produce up to two and a half times as many ideas (both good and bad) as a group working without one. Without that facilitator holding people to the guidelines, these sessions of brainstor....1


  

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