290 Part III The Business of Digital Wedding Photography If you're starting out in the wedding photography business or considering the possibility of doing so, in this chapter I provide a quick overview of the various products you may want to offer to your clients. Along with each product is a discussion of how that product has tradition- ally been marketed and sold, as well as a look at where that type of product may be headed in the future. Proofs Generally photographers offer two types of prints: finished prints and proof prints. The term finished prints is self-explanatory. These are the highest quality prints that you sell to your cli- ents with the expectation that they will be framed or placed in albums. The other type of print is a proof print. Proof prints, or simply proofs as they are often called, were originally printed on a type of paper that caused the image to fade away after a few weeks. This enabled the photogra- pher to provide a small copy of the image to a client so that the client could see what was there, but the client had to purchase a finished print if he or she wanted something to keep. The point was simply to provide some "proof" of what the image would look like as a finished print. Another method for achieving this same result is to place a "watermark" on the proof print. A watermark is a see-through overlay that might include your name or perhaps just show a big copyright symbol that is digitally placed over the print (see Figure 16-1). A watermark allows your client to see what the image looks like, but discourages anyone from keeping that print and showing it off as a final product.