Chapter 10

Shit Business Is Serious Business—Nigeria

Social entrepreneur, former security and intelligence officer, and founder of DMT Mobile Toilets, Isaac Durojaiye (also known as Otunba Gadaffi) has established a social enterprise based on a new cultural phenomenon around the availability and use of mobile plastic toilets as public toilets in Africa.

Shit business is serious business. Everyone must go to toilet. Going to the toilet is the only thing you can't delegate to anybody else. No matter how big, no matter how rich you are, you can never ask someone to go to the toilet on your behalf. You've got to do it yourself at least once or twice a day. So going to the toilet becomes very important to everyone. If six or seven billion people go to the toilet at any given moment, then it must be seen as a global phenomenon as well as a serious business opportunity. Your clients will never be limited. The idea that sanitation can be turned around into business—where people can make money out of sanitation and the idea that sanitation when properly managed could improve people's life, people'....