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CHAPTER 9
Building a Small Business That Warren Buffett Would Love—Finishing the Landscape
The Spirit
Put down your paintbrushes, take a step back, and observe the landscape we have just painted.
I Want to See a Consumer Monopoly …
A small business that Warren Buffett loves must take up retail space within the hearts and minds of consumers. For a small business owner, it is imperative to build a strong brand that is distinctive and different from the competition, otherwise consumers will just go across the street once the other guy lowers his gas prices. Remember, the core of a strong business is not a mystery nor is it a complicated mess. It is found in the wisdom of Warren Buffett, and it is found in the types of companies that he loves.