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CHAPTER 9 Building a Small Business That Warren Buffett Would Love—Finishing...

CHAPTER 9

Building a Small Business That Warren Buffett Would Love—Finishing the Landscape

The Spirit

Put down your paintbrushes, take a step back, and observe the landscape we have just painted.

I Want to See a Consumer Monopoly …

A small business that Warren Buffett loves must take up retail space within the hearts and minds of consumers. For a small business owner, it is imperative to build a strong brand that is distinctive and different from the competition, otherwise consumers will just go across the street once the other guy lowers his gas prices. Remember, the core of a strong business is not a mystery nor is it a complicated mess. It is found in the wisdom of Warren Buffett, and it is found in the types of companies that he loves.


  

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