Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 18: Making Mad Mad Money > Finding Out How Advertising Works

Finding Out How Advertising Works

Banner ads (rectangular ads usually placed along the top of a site) used to dominate ad slots on the web but have become less important because people often just tune them out. Then, pop-up, animated, and blinking advertisements generated a few clicks and ultimately managed to generate a massive backlash. Many of these moving, beeping, and blinking ads just irritated users, instead of successfully advertising.

Today’s contextual advertising tools are actually intelligent; ads are matched by subject to the words and phrases that you use on your blog. Generally, this approach gives you ads that better suit your readers’ interests, making those readers more likely to click the ads.

First, decide whether your blog is meant for an advertising campaign. Many blogs can benefit greatly from advertisements. However, you should think about a few things before diving in:


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint