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Finding Loyalty

Once you realign your approach to money and people—and establish proper rules for your own and your organization’s approach to competing—you begin to feel a new power in loyalty. Your team then helps you to see the real options that are available to you, and to choose the right projects to create.

I find this process mysterious, curious, and at times, uplifting in that it is unexpected and seldom calculated in your original business plan. But it is worth examining in this chapter on scarcity and creativity. Somehow, in a sense that’s both magical and discerning, being loyal to your money and people creates a greater good out of less.

My motto as the captain of several competitive basketball teams was “Once we find loyalty, we have a team.” During my first two decades as a management consultant, I updated that mantra to “Finding loyalty is what enables you to last.” In either case, you only begin to untangle the future of your firm with trust and loyalty in hand. These social values cannot be abstract, or something you think you have. What matters is what others think you have. All the rest is simple cash flow management and protection of your contracts.


  

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