MUDA is Japanese for “non-value added activity.” MUDA happens when you are not paying attention. It builds up slowly, silently, and continuously until it chokes the system and contributes to a cloying sense of powerlessness. Meetings are a huge source of MUDA. In 2005 the US Bureau of Labor Statistics reported that unnecessary meetings cost US businesses approximately $37 billion each year.

Any time you are doing something, you are either adding value to your business, adding value to your customers, adding value to both, or wasting resources. The MUDA PRIME enables you to distinguish where you spend your time into 7 unique categories: