You now understand what CULTURE is and how to be intentional about the CULTURE in which you want to live. You realize that creating your intended CULTURE has benefits, including being easily reinforced at all levels of the organization. However, you are also aware that by stating your intended CULTURE, you run the risk of behaving in a way that is not congruent with what you've stated.

This risk is mitigated through the CONGRUENCE PRIME, which reveals the constant tension between what is “stated” and what is “experienced.” In the illustration, the red arrows represent the continuous investment of energy that is required to ensure that the “stated” culture is the “experienced” culture.