Praise for Chris McGoff and The PRIMES…

“The PRIMES is a user's guide for taking on challenging transformationsI have seen firsthand how the fundamental truths outlined in The PRIMES can make the impossible possible. Read The PRIMES if you would like to look at difficult and complicated challenges through a different lens.”

Major General Craig Bambrough

(US Army, retired)

“Chris McGoff has scoured the world for the best back-of-the-napkin diagrams—those rough-penciled graphic maps to human and group relationships that smack you between the eyes and make you shout, ‘Yes! That explains it!!’ He's tested these “PRIMES” in the crucible of real-life consulting—and has the stories to prove it. Only Chris could have married vision and practice in this way, and given us such a readable guide to why life works.”