58 U N M ARKETING entire friend list, or she specifically chose to invite me to the event. I am going to go ahead and guess that it is the former and that I also do not have to tell you how badly somebody could take this. It is about as bad as inviting somebody to an event called You're Ugly and Here Is How You Can Look a Little Less Ugly. Remember that everything you do impacts your business image, including inviting people to fat camp. Sloth Twitter is a conversation. It's truly what I love about it. But imagine having a conversation in person with someone where that person takes an hour to reply to you, face-to-face. How awkward would that be: "Hey, how's business?" and they blankly stare off for an hour, then reply "Good, thanks!" That's how it feels if someone takes a