92 U N M ARKETING ask your list! Survey your list, give people a reason to answer, 73 and they will pick the method for you. Consumption overload is when we never stop buying learning tools. We buy the next great ebook/DVD series of how to succeed in business, and then the next, while never actually implementing any of the ideas. Do this for yourself: Stop buying learning materi- als 74 for one week and put into practice one new item you've learned recently. The best ideas in the world aren't the profitable ones, but the best-implemented ideas are. Our Site versus Your Site Yes, it's your company website, but it doesn't mean that everything has to be about you. On your "About Us" page, knock yourself out with the self-congratulatory speak, but I don't care about you until I know you understand and care about me. The best example