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Chapter 57: The UnTour > Brand Enhancement - Pg. 232

232 U N M ARKETING in your business. My brother told me that when Winger came and played their show there were only about 20 people watching, but they played like there were 20,000 people. They killed it. And the fans loved the show and gave everything they had back. They could have just said forget it, mailed in a couple shows and walked away, but they rocked it. I remembered them on every stop: To be grateful for my audi- ence and be more like Winger. It's one thing to say it, but putting a little more Winger into your life and business is hard work. So how do we do it? How do we make stop 1, 9, and 30 all amazing? And how do we make sure to rock every interaction with our customers? Brand Enhancement It really is the little things that count. Brand enhancement is some-